Email Marketing Specialist- 12 month contract

  • Mark Anthony Group Inc.
  • West Kelowna, British Columbia, Canada
  • Jul 31, 2022

Job Description

At Mark Anthony, we are driven by an unwavering dedication to taste and innovation. We have a history of crafting new to world brands of distinction that have disrupted traditional beverage categories and completely transformed the global beverage industry. We're on an outstanding adventure. We're going where others aren't, and we're growing like others can't as a result. And we want YOU to help write the next chapters with us.

The role

As the Email Marketing Specialist you will be responsible for email communication across our 6+ wineries and establishing a personalized approach to e-commerce integration to optimize our digital experience. Includes newsletter building, email automation program strategy, set up and maintenance, performance monitoring and analysis. Recommendations for performance improvements, email construction and strategies for best conversion opportunity

You're passionate about conversion optimization, lifecycle marketing, CRM segmentation, and ultimately, helping potential customers solve a problem.

What you'll do

Email Marketing

  • Create & support the executive of ad-hoc & recurring email marketing per property
  • Uncover opportunity for dynamic content based on user behaviour/interest
  • Segmenting databases
  • Meticulous testing and adherence to proof and approval process for each email before launch
  • Coordinate a monthly/quarterly email calendar plan with Brand Marketing in alignment with overall campaign messaging and features

Implement & Optimize Email Lifecycle Campaigns / Automations

  • Optimize transaction-based email automation
  • Build new triggered/automated email programs to support lifecycle marketing objectives
  • Act as the customer champion - ensuring we're putting the right message in front of the right person at the right time (lifecycle marketing and customer journey optimization)

Report & Optimize

  • Analyze & optimize email performance to drive conversions
  • Prepare and deliver monthly email performance KPI metrics and recommendations
  • Frequently A/B testing with multi-variates
  • Ensure our marketing meets & maintains regulatory / compliance standards
  • Working closely with our Brand Team as the experts in wine / product offerings
  • Working closely with our Creative Team to maintain brand standards
  • Collaborate with Data Analyst & Digital Coordinator to ensure accuracy of data & a strong user flow

What you'll bring

  • 2-5 years experience with email marketing techniques and tools (Mail Chimp, Constant Contact, Active Campaign)
  • Demonstrated experience leading CRM, segmenting customers, & mapping customer journeys
  • Strong technical skills in HTML, CSS, SQL
  • Bachelor's degree or diploma in marketing desired

Considered an asset:

  • Adobe Creative Suite skills
  • Experience with ActiveCampaign and/or Salesforce
  • Experience with Google Analytics

Who you are

  • Outstanding verbal and written communicator
  • Ability to establish and meet deadlines
  • Strong project management skills

At Mark Anthony, we live by 5 Core Values every day. They are the cornerstone of our culture and the values that we look for in who we hire:

Sense of Urgency

  • We value sense of urgency because we are a fast-paced company in a fast-paced industry
  • You act as if there is no tomorrow and get it done today


  • We value authenticity because we need to stay real
  • You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions


  • We value simplicity; why use 50 words when you can use 5?
  • You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area


  • We value humility; there is no room for egos here
  • You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other


  • We value trust because unless we are both trusted and trusting, we will not succeed as a team
  • You put trust in others and do your best to never let anyone down